How to Use Facebook Messenger to Increase Your E-Commerce Revenue
When Facebook just launched, no one could guess that it would become one of the biggest social media platforms. And nobody knew how important its role would be in the E-Commerce market. Facebook Messenger is Facebook’s messaging app that allows users to hold private conversations with friends, family, and business pages.
Cross-platforms have peaked in recent years by being the primary source of income for E-Commerce businesses. If you’re not considering integrating Facebook Messenger into your business strategy, you may be risking losing many potential clients. Additionally, Facebook Messenger is easier to start and manage. Unlike other bots that require help from a healthcare chatbot or a professional to work correctly, Messenger is easier to work with. Here are the best ways you can benefit from using it in your E-Commerce business.
3 Ways To Increase E-Commerce Revenue With Facebook Messenger
1. Create a High-Quality Live Chat
Live chats are the most popular option that many businesses use. However, only a few of them get the technique right. Your chatbots should be engaging and helpful. When creating your chatbot, ensure that it provides valuable information for your customers. Make the answers direct but genuine; try to keep them human. Chatbots are great for solving all your user’s raising questions and issues. Only when provided with a quality answer will your user consider purchasing from you.
2. Create a Personalized Experience
If you want to up your game, you need to consider bringing customer support to multiple platforms. Synchronous, personalized, and 24/7 available customer support is impossible to imagine without chatbots.
Chatbots are highly effective in the E-Commerce market and are part of digital media trends nowadays as it’s relatively easy to predict what inquiries your users will come up with. When you transfer users’ support history into different channels, you can solve their problems without having to ask the same questions more than once. This shows the customers that you value their time and remember their needs. Even when dealing with a bot, most users feel personable if you customize their experience.
3. Provide Entertainment
Using chatbots for only support seems like a waste of potential. Instead, consider adding entertainment to your chatbot if it’s relevant to your brand. For example, send fun facts, tests, games, or entertaining and exciting content.
Remember that you can use each opportunity to end it with a call to action button. Make sure that most of your games are sharable. Suggest the users invite and challenge their friends. Also, make the games mobile-friendly to be available to all your customers.
Messenger apps are a fantastic marketing tool.
Every year, more consumers and organizations adopt the use of mobile and messaging social apps. Facebook Messenger is a cutting-edge new tool for generating leads, promoting, and closing deals. It’s also a terrific approach to having one-on-one conversations with your customers. If you want to use Messenger to increase sales, make sure your clients love connecting with your business. Then, use the tips mentioned above to make your chatbots personal and valuable.